One of my key takeaways from the article Personal Branding 101, is when the article stated “Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equality just like them.” When I think of personal branding, I just think of all the high-end brands, and people making a lot of money. I have learned that each and every one of us is a brand. I am going to be working with a lot of people throughout my accounting career, and I am a brand of myself that I need to portray to people.
This article had a lot of great information. I never knew “Telepressure” existed. Somethings I have taken away from this article that will help me in my field of accounting is to take charge of when you check your email instead of relying on notifications. Turn off both sound and visual notifications on your devices so you can stop responding to every ding. I will be sure to have a specific time of day when I check my email. I will try to stick to this time, I will let my clients know that I routinely check my email at a certain time of day so they can look for a response from me. This article brightened my knowledge about how important responding, sending and receiving emails are so crucial in the work field.
15 email etiquette rules every professional should know is another great article about sending and receiving emails. Emails can be very important at times and some people might not take them seriously. Some of my key takeaways from this article are the it is very important to include a clear, direct subject line. Sometimes we just type something quick, but we need to include the clear subject because some might just delete the email. It is important to use a professional email. Don’t use your high school email or something crazy that you made up. Something I never thought about is thinking twice before sending reply all. When I respond to my emails I normally, don’t really think much before replying. By thinking about replying to all, you need to think about if everyone receiving the email should be receiving it. The email etiquette for job seekers is very important. You want to keep your emails as short and to the point as possible. We think long emails are good, but when trying to find a job you want to keep them very short. I will also be sure to use both first and last name when sending an email to my clients. 4 times you should absolutely not send that email was another great article that can help me in my field when emailing my clients. I will not send an email if my response is very long. I will be sure to re-read my emails back to myself before sending them to my clients. I will be sure to have clear response. A clear response is very important when working with all clients. No one wants to read an email and be uncertain. Something that struck me was to make sure my response involves going above and beyond my duties. If I can’t do something my client needs, I will go above and beyond to refer her to someone who might be able to meet his or her needs. This could come back and help me in the future and have a good reputation behind my name.
Social media is very popular in today’s world. Almost everyone is on social media or knows someone on social media. I personally have always been very careful about what I post on social media. When looking for a job if you have created a twitter to connect with professionals, it is very important that you are always updating your account. You want to be able to build an audience if you have a twitter account or business page. Building audience goes back to engaging with other users on twitter, and it’s important to show recruiters and hiring managers that you are capable of growing an audience. I have also taken away that it is very important to not bash your current or past employers. You want to have a good reputation, don’t misrepresent yourself. Always be positive!!
Lastly, I have also gathered information from the article 9 Tips for Building Your Personal Brand on LinkedIn in 2019. Something to think about is to not assume that your connections see all your posts. Be sure people are seeing what you are posting, that means posting at a good time. I will be sure to create engaging content that will draw to my client’s attention. Posting regularly is also something that will help me gain my followers attention. I always knew it was good to connect with people. You want to connect on a personal level, but always be sure to keep it professional. These articles have helped me gain so much professional knowledge that will help me in the accounting field.
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